The product is the "Advertising and Promotion 12th Edition" by Michael Belch. It is an international edition paperback book published by McGraw-Hill Education. The book title is "ISE Advertising and Promotion: An Integrated Marketing Communication Approach." The author is Michael Belch, and it was released on March 31, 2020. The book is written in English and is part of the International Edition series, making it accessible to a wide audience interested in advertising and promotion strategies in marketing.
| Artist | Belch, Michael A. |
| Date Of Publication | 20200331 |
| Publisher | Mcgraw-Hill Education |
| Edition | International Edition |
| Type | Paperback / softback |
| EAN | 9781260570991 |
| Format | books |
| Language | English |
| ISBN | 1260570991 |
| Author | Belch, Michael A. |
The illustrated edition makes complex ideas much easier to understand.